TRADEMARKS IN TRADITIONAL BUSINESS AND EVOLVING SOCIAL MEDIA

Expert presentation on Trademarks, both in traditional business settings and in evolving in social media

Ames, Iowa 50010

Trademarks in Social Media: An overview of practical and strategies for navigating the use of social media with respect to trademarks. Examples and highlights of recent issues with social media influencers. How to protect yourself and your brand when dealing with social media.

Trademarks in Traditional Business: Drafting trademark license agreements from both a licensor and licensee perspective. Consideration of key provisions, such as indemnification and insurance requirements. Best practices and common pitfalls.

Speakers:

Christine Lebron-Dykeman, head of MVS Trademark Department

Brandon W. Clark, Attorney

Nicholas J. Krob, McKee, Voorhees & Sease

Sponsors:

McKee, Voorhees & Sease, PLC and Iowa State University Research Foundation, Inc.